Product Analyst — Growth & Retention

About the role

coto is looking for a Product Analyst to own the data layer between how users behave across the entire app — AI companion (Joy), expert consultations (calls, chat, PPM), subscriptions and wallet — and what the product and growth teams build next.

This isn't a reporting role. You'll be expected to spot where retention, conversion or experience is breaking down across the app, and come back with a PRD, not just a chart.

What you'll do

• Build and own dashboards across core metrics: DAU/MAU, activation, retention curves (D1/D7/D30), funnel conversion, session completion, feature adoption and revenue/ARPU by segment.
• Monitor these metrics daily/weekly across the full app — AI companion usage, expert consultations, subscription funnel, wallet recharge — and flag anomalies or degradation early.
• Run root-cause analysis on any metric moving the wrong way: drop-off points, cohort decay, feature adoption gaps, incomplete sessions, free-call-to-paid conversion, churn drivers — is it UX, pricing, content, a bug, or segment-specific (India vs. global/diaspora)?
• Translate findings into a PRD: problem statement, hypothesis, proposed fix, expected impact and success metrics — ready for engineering/design to build.
• Design and analyze A/B tests and post-launch impact studies for shipped features.
• Partner closely with engineering, product, content and growth to prioritize fixes based on data, not opinion.
• Track expert marketplace health alongside consumer-side metrics — supply-side conversion, tier/quality signals, utilization.
• A weekly/bi-weekly metrics pulse: what moved, why, and what needs attention.
• PRDs that are specific and buildable — not "improve retention" but the drop-off point, the reason, the fix, and the expected lift.
• Clear before/after measurement on every shipped fix.

What we're looking for

• 2–5 years in product analytics, growth analytics, or a product analyst role at a consumer app (subscription, marketplace or D2C preferred).
• Strong SQL; comfortable in a BI tool (Mixpanel/Amplitude/Metabase or similar) and spreadsheets for modeling.
• Can write a PRD independently — not just hand off insights and wait for someone else to translate them.
• Experience with cohort analysis, funnel analysis and A/B testing methodology.
• Comfortable working across geographies/currencies (India + Canada/US/UK) and thinking in segments, not just aggregate numbers.
• Bonus: experience with subscription/paywall products, marketplace dynamics, or wellness/consumer apps.